Reward Existing Customers With Your POS to Win New Business
In tough economic times, most customers are showing less interest in frequent flyer style promotions that offer a “pot of gold at the end of the rainbow”. They are placing more emphasis on looking for product deals that offer immediate value. Surveys indicate that
most people want the reward now, rather than later.
The dilemma facing Retailers is – What bait do I put on the hook? A particular offer may be considered attractive to one customer, but rather paltry to another.
Through its ward winning software, “Profit Track”, Scanning Systems now introduces the concept of scalable offers where the reward increases in accordance with the shopping pattern of each customer. This new concept applies equally to fuel promotions with a cents per litre discount, or alternatively to a product promotion with saving on selected items such as a bread and milk deal.
BUILD YOUR OWN IN STORE OFFER
- Milk and Bread deal – Save $2
- Milk and Bread deal and spend $30 overall – Save $5
- Milk and Bread deal and print voucher for next visit
LINK IN WITH fuel discount offerS
- Spend $10 in-store and get 2 cents per litre discount.
- Spend $20 in-store and get 4 cents per litre discount.
- Spend $50 in-store and get 6 cents per litre discount.
Now GO ONE STEP FURTHER
Now that we are thinking of maximizing incentives for customers, let your mind run wild and consider the appeal and think of VIP customers gaining unique pricing on selected items. Profit Track offers this, and more in the VIP Club Loyalty Plan. The result will be greater customer satisfaction. The flexibility in PROFIT TRACK product deals and promotions will truly amaze you.
Put us to the test with ideas that you believe will enhance profitability in YOUR store.
CALL YOUR SSA BUSINESS CONSULTANT TODAY
07 3387 5555 www.scanningsystems.com.au
07 3387 5555 www.scanningsystems.com.au
